Melissa, an iconic brand known for its designs jelly shoes-nya, presenting the installation pop-up the latest with the title Melissa Station, held at Ashta District 8.
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Inspired by the dynamics of New York City's stations, the installation invites visitors to experience meaningful connections and interactions. The opening of Melissa Station was a moment of celebration full of enthusiasm, decorated with the presence of a number of famous figures and fashion lovers in the country.
Visitors will have the opportunity to explore Melissa’s latest fall collection, including an exclusive collaboration with Telfar that will only be available at this installation. In addition to being an exciting shopping destination, Melissa Station also invites visitors to capture their moments in a space filled with creativity.
Carrying the theme of immersive experience, this installation offers a shopping experience that is not just a transaction, but also a celebration of art and fashion integrated with social interaction.
More than just a physical space, Melissa Station is a meeting point that reflects the essence of human relationships. Although the station is known as a transit point, for Melissa, the station is a place where relationships are formed.
This philosophy is reflected in the design of Melissa Station, which is designed to invite visitors to experience the warmth of authentic interaction in a modern setting. Every corner of the installation has been carefully designed to spark social interaction, including vending machine which offers a variety of limited edition products for every purchase.
Taking place at Ashta District 8, from August 28 to September 8, 2024, Melissa Station reaffirms Melissa’s commitment to continuously innovate and deliver meaningful shopping experiences, making it an unmissable fashion destination this season.
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